I connect business and design.

I am a Design Strategist who holds a Master of Business Administration. I have 14+ years of career experience in design work and consulting across both tech startups and several marquee tech unicorns such as Stellar.org, Databox, Xamarin, Singularity.NET, etc. I also earned a post-graduate credential from Blockchain Strategy (Oxford University).

I currently advise, coach and consult with companies on design strategy & management, visual design and user experience.

My work has been published on Forbes, Hackernoon, Blockgeeks, Newsbtc, Bizjournals, and featured on Apple iTunes Store.

I provide education to teams and individuals, equipping and empowering them to create maintainable, scalable and thoughtful design strategies.
Rather than focusing on operational work, I prefer to empower your team, so that following our mutual cooperation, your team will possess all the power and tools needed to move forward.

We made great things together

Why me

Hands down experience

Experience working and consulting across both tech startups and some of themarquee tech unicorns.


Published on Forbes, Hackernoon, in the world’s best-selling online growth hacking course, …

My passion

I am always on the hunt for a new challenge.

Human-centered approach

I love well-designed products & services and strive to make brand interactions simple, useful, usable and enjoyable.

I love

Beautiful, intuitive products. Proper user experience. Structured design.
Lots of white space.

Building experiences. Data visualization.
Creating new visual languages.

Nature. Hiking. Starry nights.
Quiet places.

Salty hair. Smell of pine trees.
SUP. Swimming pandas.


Cotrugli Alumni (May 2018) – User Experience Design and Blockchain apps

CSS Meetup (November 2017) – Uporabniška izkušnja skozi teleskop

Webcamp Ljubljana (2017) – Self friendly vs User Friendly -> Watch the video

Product Tank (2016), Design in Product world

Startup müsli (2016), UX+UI=boljši ROI

UX:Laussane (2014), Mastering UX – Workshop