Making a more user-friendly future.

Pixel by pixel.

As a designer with an MBA, I strive to align user experience and design with overall business strategy and company vision to drive increased revenue and customer engagement.

In my 10+ years of experience, I’ve helped startups rethink, prototype and design products and brands that make our lives more user-friendly.

My clients


Art Direction
Design strategy

User Interface Design Interaction Design

Product Design
User Experience Design

Business design

I love

Beautiful, intuitive products. Proper user experience. Structured design.
Lots of white space.

Data visualization.
Creating new visual languages.

Nature. Hiking. Starry nights.
Quiet places.

Salty hair. Smell of pine trees.
SUP. Swimming pandas.


Cotrugli Alumni (May 2018) – User Experience Design and Blockchain apps

CSS Meetup (November 2017) – Uporabniška izkušnja skozi teleskop

Webcamp Ljubljana (2017) – Self friendly vs User Friendly -> Watch the video

Product Tank (2016), Design in Product world

Startup müsli (2016), UX+UI=boljši ROI

UX:Laussane (2014), Mastering UX – Workshop

My Columns

In Slovenian

-> Sofia, ne pozabi na rože! (Svet kapitala, 15.marec 2018)
-> Ali vi lahko iz omlete naredite jajca? (Svet kapitala, 26.maj)